The Story and Mission

As a registered nurse and board-certified lactation consultant I have witnessed the challenges breastfeeding and caring for a newborn can bring... and choosing the necessary baby products can be quite overwhelming. For this reason, it became my goal to provide mothers with the essential tools needed to aid in their breastfeeding and parenting journey all in one place. Having access to high-quality infant care products can make a significant difference in a mother's breastfeeding experience, and I am passionate about empowering and supporting mothers during this important time in their lives.