The Story and Mission
As a registered nurse and board-certified lactation consultant I have witnessed the challenges breastfeeding and caring for a newborn can bring... and choosing the necessary baby products can be pretty overwhelming. For this reason, it became my goal to provide mothers with the essentials needed to aid in their feeding and parenting journey all in one place. Having access to quality infant care products can make a significant difference in a mother's breastfeeding experience, and I am passionate about empowering and supporting mothers during this important time in their lives.